Technical Head Of Brand
Core
Own Firecrawl's brand positioning, voice, social presence, and launch copy to ensure developer adoption of their web data extraction API.
Role type
Technical Head of Brand
Builds
Brand positioning, launch copy, website updates, social community, and competitive messaging for a developer-facing AI infrastructure product.
Domain
Developer tools / AI infrastructure / Web data extraction
Deliverable
product features
Required skills
Developer mindset, technical writing, organic growth strategy, competitive analysis, founder-level partnership, LLM discoverability strategy
Preferred skills
In-house brand experience at developer tools, early-stage API startup marketing, founding marketer background
Technologies
Twitter/X, LinkedIn, LLMs
Responsibilities
Own brand positioning end-to-end, write and ship launch copy and social posts, grow community on social channels, run competitive analysis, partner with founders on GTM priorities, shape content calendar
Seniority
Senior, hands-on IC