Marketing Research & Intelligence
Core
Conducts market research and competitive intelligence projects to help the business understand customers, competitors, and markets.
Role type
Specialist Marketing Research & Intelligence Analyst
Builds
Actionable insights and recommendations for marketing and business stakeholders
Domain
Marketing, Competitive Intelligence, Market Research
Deliverable
dashboards & analysis
Required skills
Market research, Competitive intelligence, Data analysis, Data visualization, Statistics, Vendor management, Research methodology design, Strategic planning support, Trend analysis, Storytelling
Preferred skills
B2B/Technology sector experience, Syndicated data source expertise (IDC, Gartner, Forrester), Power BI, Quantitative methods (segmentation, regression, conjoint), New product development research, AI tools for research synthesis
