APAC Marketing Program Manager (Connect, Attach and Retain Programs)
Core
Plans and coordinates marketing programs and campaigns to promote Agilent's life sciences solutions, services, and diagnostics portfolios with a focus on increasing Customer Lifetime Value.
Role type
Senior Marketing Program Manager
Builds
Marketing programs and campaigns for the APAC region
Domain
Life Sciences / Diagnostics / Genomics
Deliverable
product features
Required skills
Marketing program strategy, Campaign design, Financial analysis, Data analytics, Cross-functional collaboration, Project management, Business case development, Target audience identification, ROI measurement, Competitive analysis
Preferred skills
Bilingual in a regionally relevant language
Technologies
Data analytics tools
Responsibilities
Create innovative marketing program strategies to capture market share; Collaborate with regional managers and partners to analyze competitive and customer data; Develop strategic product messaging and positioning; Perform financial analyses and build business cases; Drive insights from data analytics to identify upsell and cross-sell opportunities; Measure and evaluate program impacts and ROI; Work with sales channels to monitor competitive information and optimize funnel volume and quality.
Seniority
Senior, hands-on IC
