Principal Product Manager Member Facing Products

## About the Role We're hiring a Principal Product Manager to own and evolve Thyme Care's member-facing product experience. This is the product that our members — people navigating cancer — interact with directly. It's how they connect with their care team, complete ongoing health assessments, understand their care plan, and stay engaged throughout their journey. Getting this right is central to our care model and our business. This role owns a critical product domain with high ambiguity and the potential to deliver on a core tenant of our care model. You'll define how member engagement drives clinical and financial outcomes across the business — shaping not just what we build, but how Thyme Care shows up for the people we serve. The product suite today includes our member web app (Thyme Care Connect), digital engagement tools (assessments, care plans), and communication systems (texting, outreach) that drive ongoing member engagement. The product is live and scaling across all members, but still early in its maturity — with significant opportunity to unify the experience, build foundational systems, and define the long-term engagement strategy. Additionally, you will: - Own Thyme Care Connect end-to-end: lead the evolution of our member web app from its current state into a cohesive, trusted digital experience that members return to throughout their care journey - Shape how AI transforms the member experience: lead the strategy for AI-powered engagement — from personalized guidance to intelligent outreach — determining where AI augments vs. replaces human interaction while ensuring clinical safety, trust, and great user experiences - Drive cross-functional alignment: partner with Engineering, Design, Marketing, Care Delivery Operations, Clinical, Data Science, and Growth to deliver a cohesive member experience - Champion the member perspective: ground product decisions in deep understanding of our members — their fears, needs, and moments that matter — through ongoing user research and close partnership with care delivery teams - Build foundational product systems: establish the infrastructure, patterns, and frameworks that allow the member experience to scale — including personalization, content delivery, and engagement measurement - Establish an experimentation strategy for member growth and engagement: build the systems, practices, and team capabilities to run rigorous A/B and adaptive experiments - Demo and represent the product externally: present the member experience to payers and partners, translating product capabilities into value that resonates with their goals - Build toward team leadership: this is an individual contributor role today, with the opportunity to build and lead a product team over time as the domain grows ## Requirements - 7+ years of product management experience, with significant time building and scaling consumer-facing or member-facing digital products - Deep experience in ambiguous, 0→1 environments — you've defined product strategy where none existed and built conviction through discovery, not just execution against a known roadmap - Track record of driving alignment across cross-functional stakeholders (engineering, design, clinical, operations, marketing) on complex product initiatives - Experience defining and measuring engagement strategies — you understand how to move behavioral metrics, not just ship features - Strong design sensibility and understanding of behavior change — you think deeply about why people do (or don't do) things, and you design products accordingly - Genuine excitement about AI's potential to transform consumer experiences — you're constantly tinkering with new AI tools and thinking about how they could reshape what's possible for the people you serve - Exceptional written and verbal communication, with the ability to frame product vision for audiences ranging from engineers to executives to payer partners - Healthcare experience required, preferably in care delivery, digital health, or value-based care models where engagement directly impacts clinical or financial outcomes ## Nice to Have - Experience in oncology, serious illness / palliative care, or chronic condition management - Background in value-based care or health plan partnerships - Experience with patient-facing digital health products (apps, portals, engagement platforms) - Familiarity with clinical workflows and how digital products integrate with care delivery ## What Leads to Success Consumer product instincts. You have a feel for what makes a product experience genuinely useful and trustworthy — not just functional. You think about the emotional state of the user, not just the task.