Social Media Specialist
Core
Lead organic social media strategy, create engaging content, manage communities, and drive audience growth across LinkedIn, Facebook, Instagram, TikTok, X, Threads, and YouTube to strengthen CPA Australia's brand presence.
Role type
Social Media Specialist (Organic Strategy & Community Management)
Builds
Organic social media campaigns, community engagement programs, and content assets for CPA Australia's global audience.
Domain
Professional Accounting / Education / Digital Marketing
Deliverable
product features
Required skills
Organic social media strategy, content creation, copywriting, storytelling, community management, social listening, analytics, social media management tools, influencer marketing, user-generated content programs, social search optimisation
Preferred skills
AI-driven discovery, emerging social trends, integrated campaign development
Responsibilities
Execute organic social media strategy and audience communication plans; Create, publish and optimise engaging content across multiple social platforms; Manage community engagement, respond to enquiries and support reputation management; Conduct social listening to identify audience insights, emerging trends and content opportunities; Develop and deliver integrated social media campaigns that support marketing and business objectives; Drive advocacy, influencer and user-generated content initiatives; Monitor performance and use insights to continuously improve content and channel effectiveness; Apply social search optimisation and emerging GEO principles to improve visibility and discoverability.