Senior Manager, Growth Marketing & Outreach
Core
Leads execution of CodePath's digital outreach and campaign operations to drive student enrollment and re-enrollment through faculty, career centers, and student groups.
Role type
Senior Manager, Growth Marketing & Outreach
Builds
Digital outreach programs, email/SMS lifecycle campaigns, virtual info sessions, and re-enrollment sequences for CodePath's national contacts.
Domain
EdTech / Higher Education Enrollment
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
High-volume email/outbound campaign execution, HubSpot automation & workflow building, data-driven iteration (open/click/conversion rates), AI tool usage for personalization, persuasive copywriting
Preferred skills
EdTech or higher education outreach background, experience with university audiences (faculty, career centers), familiarity with national student organizations (ColorStack, NSBE, SHPE), HubSpot certification
Technologies
HubSpot, AI tools
Responsibilities
Own digital outreach to faculty and academic champions at scale; execute semester outreach cycles end-to-end; manage email and SMS lifecycle campaigns for admitted-to-enrolled conversion; run re-enrollment outreach via cohort analysis; coordinate national virtual info sessions; track campaign performance and surface optimization opportunities; grow and maintain the champion network
Seniority
Senior Manager, hands-on IC
