Senior Creative Strategist
Core
Own the creative testing engine for paid social growth by turning trends into testable concepts, briefing creators, and analyzing performance to drive volume and diversity in ad creatives.
Role type
Senior Creative Strategist (Paid Social)
Builds
High-volume, diverse creative assets (lo-fi, UGC, trend-first) for Meta, TikTok, and Snap campaigns.
Domain
Digital Marketing / Affiliate Marketing / Paid Social
Deliverable
product features
Required skills
Paid social strategy, UGC and lo-fi production, creator sourcing and briefing, rapid concept development (48h), cross-platform creative adaptation (Meta/TikTok/Snap), performance analytics (hook/hold/win rates), competitive monitoring
Preferred skills
DTC or performance brand experience, experience outside iGaming
Technologies
Meta Ads, TikTok Ads, Snap Ads, UGC production tools
Responsibilities
Own the end-to-end creative testing engine from hypothesis to analysis; Lift creative volume to 20+ new test ads monthly; Monitor competitors and platform trends daily; Source, brief, and manage a network of creators; Land platform-native creative themes for new geo and vertical launches
Seniority
Senior, hands-on IC
