Technical Growth Marketer

## About the Role We are seeking a technically curious, execution-focused Growth Marketer to sit at the center of Corti's growth engine. This role is for someone who can read an API doc, spin up a landing page, and write a launch post that developers actually want to read. You are technical enough to understand what we build, creative enough to make people care, and pragmatic enough to ship instead of overthinking. You will own the surfaces and campaigns that drive developer awareness, acquisition, and activation. That includes product launches, landing pages, demand generation, developer-facing content, and growth analytics. You will move fast across channels and formats, with real ownership over what ships and how it performs. ## Responsibilities ### Product launches and landing pages - Design and build landing pages, launch assets, and promotional materials (often coding or prototyping yourself) - Collaborate on the end-to-end build and launch process for new products, features, and platform updates - Coordinate cross-functionally with product, engineering, and design to bring launches to market - Write launch content and developer-facing announcements that inspire our audience to dive in ### Demand generation - Plan and execute campaigns that drive signups, activations, and pipeline across paid, organic, and owned channels - Run conversion rate experiments across the signup and activation funnel - Manage paid campaigns and track performance against acquisition and activation targets ### Content and SEO - Produce developer-facing content for blog, social, and community channels - Build and execute an SEO strategy targeting developers searching for healthcare AI tooling - Write technical blog posts, guides, and tutorials that position Corti as the default platform for healthcare AI development - Create sales enablement assets, templates, and collateral as needed ### Analytics and reporting - Build dashboards and reports to track campaign performance, funnel metrics, and growth KPIs - Analyze user behaviour to identify activation patterns and conversion opportunities - Report regularly on what's working, what's not, and where to invest next - Use data to prioritise experiments and allocate resources across channels ## What You Bring ### Background - You may have been a growth marketer at a developer tools company, a product marketer at a PLG SaaS business, or a growth generalist at a Series A-C startup who touched everything from paid ads to SEO to rapid prototyping. - Whatever your path, you have marketed a technical product to a technical audience and are comfortable building things yourself rather than waiting on others. ### Technical aptitude - Comfortable reading API documentation and understanding how developer products work - Able to build or "vibe code" landing pages, simple tools, and prototypes (or excited to learn) - Familiar with developer workflows, tooling, and PLG motions - Not a software engineer, but the kind of person who builds side projects, tinkers with AI tools, and stays close to the product ### Marketing execution - Experience running campaigns across paid, organic, email, and content channels - Track record of shipping landing pages, launches, and growth experiments quickly - Comfortable with analytics tools like Google Analytics or Posthog and building reports that drive decisions - Strong writing skills, particularly for technical and developer-facing audiences ### Builder mindset - 2-4 years of experience in growth, product marketing, or a generalist role at an early-stage tech company - Comfortable operating with minimal structure and defining the playbook as you go - High output: you ship fast, learn from results, and iterate ### Genuine interest in AI and healthcare ## Tools We Work With - Webflow - Lovable - Cursor - Claude - PostHog - Google Analytics ## What a Day Looks Like On any given day, you might push a new landing page live for an API feature launch, review funnel metrics to diagnose a drop in activation, draft a blog post on a new agent capability, and jump on a call with product and engineering to scope the next release. We don't care about the exact title on your CV. What matters is that you are technical enough to understand what we're building, fast enough to ship without waiting for permission, and someone your friends might describe as "one of the smartest people they know." ## Life at Corti - You will work closely with the Growth, Product, and Engineering teams - High autonomy, low bureaucracy, and real ownership - Direct impact on how developers discover and adopt Corti's platform - Equipment provided by Corti - Working in our New York office