Activation & Experiential Account Manager
Core
Manage brand activations, events, and experiential campaigns to deliver participation, visibility, and measurable commercial or reputational value for clients.
Role type
Senior IC activation & experiential account manager
Builds
Memorable brand experiences and events
Domain
Marketing & Events
Deliverable
product features
Required skills
Activation strategy development, budget preparation and negotiation, vendor coordination, site inspection and risk management, post-event reporting, measurement planning
Preferred skills
Supplier network, field-delivery record, creative problem solving
Technologies
Project-management tools, presentation tools
Responsibilities
Own experiential accounts from brief interpretation through execution and evaluation; Develop activation strategies, workplans, run-of-show documents, staffing plans, customer journeys and risk registers; Coordinate creative, production, logistics, permits, venues, vendors, promoters and field teams; Prepare realistic budgets, negotiate vendor costs and protect approved margin; Lead site inspections, rehearsals, health and safety controls, issue escalation and contingency planning; Define measurement plans covering reach, footfall, sampling, leads, engagement, conversion, sentiment and content capture; Supervise post-event reporting, asset return, vendor reconciliation and lessons learned
Seniority
Mid-Senior, hands-on IC