Marketing Manager Americas

## About the Role Start2 Group is looking for a highly motivated and creative Marketing Manager to help expand our presence across the Americas. This role is ideal for someone with a strong grasp of marketing strategy and a passion for innovation, startups, and entrepreneurship. You will support hands-on regional marketing initiatives that strengthen Start2 Group's brand, engage our global community, and drive participation in our programs and partnerships. In this role, you will work closely with – and report directly to – the Marketing Director, Americas, while collaborating with cross-functional teams across regions. Working closely with internal teams and external partners, you'll play a key role in executing campaigns and content that help Start2 Group reach innovators, corporations, and governments around the world. Location: Remote Job Function: Full-time Start: Immediately ## Key Responsibilities ### Marketing Strategy & Execution - Contribute to the development and execute regional marketing plans aligned with Start2 Group's strategic goals. - Plan and manage integrated campaigns to promote programs, partnerships, and events. - Coordinate with cross-functional teams to ensure consistent messaging and branding across all channels and across multiple brands within the Start2 ecosystem. - Manage social media calendars and communication plans and draft content for social media channels. ### Content Development & Communication - Produce high-quality, persuasive, and engaging content for digital campaigns, presentations, landing pages, promotional materials, event descriptions, and case studies. - Collaborate with the global content and design teams to create assets for social media, newsletters, and case studies. - Support marketing and communication efforts for specific programs and events, ensuring alignment with regional objectives. - Develop and execute pre-event and post-event communication strategies, including email and social campaigns. - Write and edit clear, compelling copy across multiple formats, e.g., emails, social media posts, decks, scripts, and announcements. ### Digital Marketing & Tools - Manage and optimize marketing automation tools (e.g., HubSpot) for email campaigns, CRM, and reporting. - Track and analyze campaign performance to inform data-driven improvements. - Ensure effective use of digital platforms for lead capture, engagement, and conversion. - Stay current on marketing technology trends and identify opportunities to improve processes and outcomes. - Set up lists, segments, forms, and workflows in HubSpot to support ecosystem engagement and program promotion. ### Event Marketing - Create and manage event pages, descriptions, and promotional assets. - Coordinate pre-event communications, reminders, and follow-up campaigns. - Support onsite or hybrid marketing efforts, including social media coverage. - Work closely with program teams to ensure event promotion aligns with audience goals. ## Qualifications ### Experience - 3–5 years of experience in marketing, communications, or related fields. - Proven experience managing digital campaigns, content creation, and marketing tools (HubSpot experience preferred). - Experience creating and publishing social media content, managing communication plans. - Experience building landing pages is a plus. - Familiarity with event marketing and stakeholder communications is a plus. ### Skills & Attributes - Strong writing and copyediting skills, with an ability to craft clear and compelling messages across different audiences and brand tones. - Basic design skills (e.g., Adobe Creative Suite, Figma) is a plus. - Professional proficiency in English. - Excellent organizational and project management abilities. - Comfortable juggling multiple projects and shifting priorities with attention to detail. - Analytical mindset with the ability to interpret marketing data and metrics. - Self-motivated, adaptable, and comfortable working in a remote, fast-paced environment. - Collaborative and proactive in supporting cross-functional initiatives. - Digital-native mindset with proficiency in AI tools (e.g., ChatGPT, Gemini) and a strong interest in incorporating AI into day-to-day marketing workflows. - Passion for innovation, startups, and entrepreneurship and global innovation ecosystems. - Willingness to travel occasionally to regional hubs for team meetings and events. - Must be authorized to work in the United States. ## What We Offer - An exciting international work environment with many opportunities to learn and grow - An open-minded and motivated team that excels at completing tasks together - Opportunity to work independently with plenty of creative freedom, openness, and space for new ideas, impulses, and methods - A small team where everyone has the opportunity to lead projects and a voice to bring new ideas to the table - Diverse tasks that create impact within the global startup and innovation world - Competitive benefits, including 100% employer-paid healthcare and 401k options ## How to Apply Please submit your application via email to Katrina Marsters at the address below by January 31, 2026. Along with your resume, please include a one-page cover letter that tells us about yourself, explains why you want to work at Start2 Group, and highlights why you are a good fit for this position. ## Contact Katrina Marsters Director of People and Operations, Start2 Group, Inc. [email protected] ## About Start2 Group Start2 Group is a global powerhouse taking your startup journey to the next level.