Digital Strategist, Content and Marketing Strategy
Core
Leads creation and management of digital content (email, social media, web) and short-form video to elevate storytelling and drive alumni/donor engagement for Harvard Alumni Association and Harvard College Alumni.
Role type
Senior IC digital strategist and content marketer
Builds
Cohesive digital marketing assets, social media campaigns, and multimedia content for a global alumni community
Domain
Higher Education / Alumni Relations / Digital Marketing
Required skills
Short-form video editing, social media strategy, content calendar management, social analytics, written communications, multimedia asset production, community growth, project management
Preferred skills
Adobe Creative Cloud, social media management platforms (Hootsuite, Buffer, Sprout), cultural sensitivity, mentoring
Technologies
Facebook, Instagram, LinkedIn, Threads, Hootsuite, Buffer, Sprout
Responsibilities
Manage HAA and HCA social media channels (260k+ followers), produce and edit short-form video, write marketing copy for email/social/web, manage content calendars and production timelines, monitor performance via social analytics, plan and execute paid/organic campaigns, mentor student content producers, cultivate relationships with public affairs office
Seniority
Mid-level, hands-on IC
