(Senior) Brand Manager
Core
Develop brand strategies, marketing programs, and sales forecasts for pharmaceutical products to achieve market share and margin goals.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Brand strategies, marketing materials, academic meeting programs, and sales training initiatives
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market analysis, budget planning, cross-functional collaboration, KOL relationship management, strategic planning, financial monitoring
Preferred skills
Biologics experience, Rheumatology/Immunology domain knowledge, business management background, project management
Technologies
Excel, PowerPoint
Responsibilities
Conduct joint field calls with sales to analyze customer needs and market trends; Create targeted marketing programs and tools to achieve sales and margin goals; Lead brand strategy implementation and product promotion initiatives; Organize academic meetings and design sales training programs; Identify and build relationships with opinion leaders (KOLs); Monitor and control marketing expenses against budget.