Marketing Manager II, Oncology - Multiple Myeloma HCP Marketing
Core
Develop and execute healthcare professional (HCP) marketing strategies and tactical plans for Multiple Myeloma to increase disease awareness, brand consideration, and adoption among target healthcare providers.
Role type
Senior marketing manager (oncology)
Builds
HCP-focused promotional campaigns, educational resources, and brand strategies
Domain
Pharmaceutical / Oncology / Multiple Myeloma
Deliverable
product features
Required skills
HCP marketing strategy, market analysis, customer insights, omnichannel marketing, project management, budget management, cross-functional collaboration
Preferred skills
Hematology experience, Multiple Myeloma experience, product launch experience, congress/speaker program management
Technologies
Digital, print, peer-to-peer, omnichannel engagement channels
Responsibilities
Develop and execute HCP marketing plans, contribute to annual business planning and brand strategy, manage promotional campaigns across multiple channels, analyze customer insights and program performance, manage projects and agency relationships, support launch planning and lifecycle management
Seniority
Mid-Senior, hands-on IC