(Asst) Manager, Marketing Data Analysis
Core
Drive the use of AI in marketing data analysis, including internal/external data analysis, insight generation, and data visualization while leading business-oriented data projects.
Role type
Manager, Marketing Data Analysis & AI Applications
Builds
Management dashboards, topic-based dashboards, reusable insight products, and internal data analysis tools/customized AI agents
Domain
Marketing analytics, Generative AI, Business Intelligence
Deliverable
production ML models | dashboards & analysis
Required skills
Generative AI application, Data analysis, Insight generation, Data visualization, SQL, Project management
Preferred skills
Marketing activity effectiveness measurement, Data tech/database/data product experience, Internal tool building
Technologies
Power BI, Excel, PowerPoint, SQL, Generative AI, Large Language Models
Responsibilities
Explore and apply generative AI for data exploration, classification, trend identification, and anomaly detection; Lead end-to-end data analysis projects from requirement understanding to final delivery; Translate complex analysis into management dashboards and visualized insights; Collaborate with brand and digital teams to implement data insight projects for marketing efficiency.
Seniority
Manager, hands-on IC with team leadership