Senior Director, Product Growth
Core
Lead company-wide growth strategy for digital health products, driving activation, engagement, and retention to turn member enrollment into sustained product adoption.
Role type
Senior Director, Product Growth (Strategic Leadership)
Builds
Scalable growth frameworks, experimentation practices, and performance dashboards for a portfolio of digital health products.
Domain
Digital Health / Healthcare Technology
Required skills
Product growth strategy, user journey analysis, experimentation design, SQL, product analytics (Mixpanel/Tableau), behavioral science, AI tool usage, stakeholder management, team leadership
Preferred skills
Healthcare industry experience, B2B2C product scaling, limited traffic experimentation, partner-distributed product growth
Technologies
SQL, Mixpanel, Tableau, AI-powered tools
Responsibilities
Define and lead product growth strategy across multiple product lines; Establish measurement frameworks for activation, engagement, and retention; Drive improvements in user retention and feature adoption; Identify friction points and translate data insights into growth opportunities; Collaborate with cross-functional teams to create seamless member experiences; Build scalable growth operating mechanisms and experimentation standards; Lead and mentor a hands-on growth team; Present strategic recommendations to executive stakeholders.
Seniority
Senior Director, Strategic Leadership