founding marketer
Core
Build go-to-market strategy and brand awareness for a category-defining AI fashion shopping app from scratch.
Role type
Founding Marketer (0-1)
Builds
AI-driven fashion shopping app
Domain
Fashion retail + Artificial Intelligence
Deliverable
product features
Required skills
AI marketing tools, storytelling, campaign ideation, social media management, community building, copywriting, visual content creation
Preferred skills
fashion industry knowledge, previous founding experience
Responsibilities
Create awareness via online and offline channels, manage and grow social media handles, ideate and manage campaigns for awareness/conversion/retention, partner with and manage creators, build brand communities, write compelling copy and create visual reels
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