Founding Marketer
Core
Building brand awareness and community for a category-defining AI fashion shopping app from scratch.
Role type
Founding Marketer (0-1)
Builds
AI-driven fashion shopping app brand presence and user acquisition
Domain
Fashion retail + Artificial Intelligence
Deliverable
product features
Required skills
AI marketing tools proficiency, brand storytelling, community building, social media management, campaign ideation, copywriting, visual content creation
Preferred skills
Fashion industry knowledge, previous founding experience
Technologies
AI marketing tools
Responsibilities
Create awareness via online and offline channels, manage and grow social media handles from scratch, ideate and manage campaigns for awareness and conversion, partner with and manage creators, build brand communities, write compelling copy and create visual reels
Rewrite
## About the Role
Looking for a founding marketer to work on a category defining AI fashion shopping app.
## Responsibilities
- Create awareness about our AI driven fashion shopping app via multiple online and offline channels
- Manage and grow social media handles from scratch
- Ideate, create, and manage campaigns designed for awareness, conversion, and retention
- Partner with and manage creators to be the voice of brand across channels
- Build communities around the brand and be it's voice across channels
- Write compelling copies and make visually appealing reels
## Requirements
- Must be self-driven with the ability to learn fast and move quickly
- Must be handy with AI marketing tools to optimise for speed and efficiency
- Must be obsessed with taste and craft that speaks directly to the customer
- Must be a great storyteller with the ability to build narrative around the brand
- Hunger to build 0-1
- Previous founding experience (preferred but not necessary)
## Nice to Have
- Bonus if you're a fashion loving individual
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