Associate Manager, Marketing Commercialization (Innovation)
Core
Lead the ASEAN New Product Development (NPD) process as a center of excellence, guiding teams through ideation, scoping, and launch to drive whitespace innovation and align with regional strategies.
Role type
Associate Manager, Marketing Commercialization (Innovation)
Builds
New product pipelines and impactful launch campaigns for FMCG brands in the ASEAN region.
Domain
Fast-Moving Consumer Goods (FMCG), Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
New product development strategy, cross-functional collaboration, campaign performance analysis, regional market strategy, stakeholder management, project coordination
Preferred skills
MBA, experience with third-party manufacturer ideation, deep FMCG environment knowledge
Technologies
NPD frameworks, market analysis tools
Responsibilities
Lead the ASEAN NPD process and report progress to leadership; Ensure teams conduct impactful ideation and move through scoping; Align marketing efforts with innovation goals across MIM, RD&E, CIBA, and sales; Track and analyze campaign performance, ROI, and customer engagement.
Seniority
Mid-level Manager, hands-on IC
