Director of Organic Social Media - Software
Core
Shape the organic direction of the software business to drive brand awareness, industry credibility, executive thought leadership, and pipeline generation through integrated social strategies.
Role type
Director of Organic Social Media (Software)
Builds
Centralized content engines across LinkedIn, X, YouTube, Instagram, TikTok, and emerging platforms; executive presence programs; developer community initiatives.
Domain
Software / Fintech / B2B Marketing
Required skills
Strategic planning and governance for global social programs; Account-based marketing (ABM) principles; AI and social listening tool proficiency (e.g., Brandwatch); Executive thought leadership development; Multi-format content creation (video/writing); Analytics and reporting; Stakeholder management.
Preferred skills
Agency and in-house experience mix; Scaling enterprise organic social programs; Elevating C-suite presence; Deep knowledge of LinkedIn enterprise best practices.
Technologies
Brandwatch, LinkedIn, X, YouTube, Instagram, TikTok
Responsibilities
Own social channel planning and governance; Build integrated strategies for product launches, sponsorships, and events; Connect storytelling to business growth via ABM; Champion AI capabilities for content acceleration; Drive measurable growth in followers, engagement, and reach; Partner with Field Marketing, Corporate Communications, and Paid Media on integrated campaigns.
Seniority
Director, strategic leadership & execution