Director of Organic Social Media - Software
Core
Shape the organic direction of the software business to drive brand awareness, industry credibility, executive thought leadership, and pipeline generation through social media.
Role type
Director of Organic Social Media (Software)
Builds
Integrated content engines, executive profiles, and social programs for internal C-suite and developer communities.
Domain
Software / Fintech / Social Media Marketing
Deliverable
product features
Required skills
Social channel planning and governance, Account-based marketing (ABM), AI and social listening tool proficiency, executive thought leadership strategy, storytelling (video and writing), analytics and reporting
Preferred skills
Agency and in-house experience mix, scaling enterprise organic social programs, growing developer community presence
Technologies
Brandwatch, LinkedIn, X, YouTube, Instagram, TikTok
Responsibilities
Own social channel planning and centralized content calendar; Build integrated strategies for product launches, sponsorships, and events; Connect storytelling to business growth using ABM principles; Champion AI for content creation and audience insight; Drive measurable growth in followers, engagement, and reach; Partner with Field Marketing, Corporate Communications, and Paid Media on integrated campaigns
Seniority
Director, hands-on IC with strategic oversight