Marketing Data Scientist
Core
Extract insights from large datasets to drive strategic marketing decisions, optimize customer experiences, and improve business performance in the luxury travel sector.
Role type
Marketing Data Scientist
Builds
Predictive models for customer segmentation, pricing optimization, and demand forecasting; actionable insights for marketing campaigns and retention strategies.
Domain
Luxury travel industry + Marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Statistical analysis, machine learning, predictive modeling, Python, R, SQL, data visualization (Tableau/Power BI), Google ecosystem navigation (Google Ads, GA4, Search Console), BigQuery, cross-channel analysis, attribution modeling
Preferred skills
Master's or Ph.D. in Statistics/Math/CS
Technologies
Python, R, SQL, Tableau, Power BI, BigQuery, Google Ads, GA4, Search Console
Responsibilities
Analyze large datasets to uncover trends and patterns; Develop and refine predictive models for segmentation, pricing, and forecasting; Provide actionable insights for marketing campaigns and retention; Partner with product and marketing teams to improve conversion; Apply advanced statistical methods and ML techniques; Collaborate with data engineering for data quality and scalability; Document methodologies and communicate findings to stakeholders.
Seniority
Mid-Senior, hands-on IC
