Market Communications Lead - North America
Core
Shape and execute an integrated communications strategy for North America to strengthen market leadership, amplify executive voice, and drive business impact.
Role type
Senior Market Communications Lead (North America)
Builds
Unified, high-impact narrative across earned, owned, and social channels for the Managing Director and global GTM strategy.
Domain
B2B Technology / Global Brand Communications
Deliverable
product features
Required skills
Integrated communications strategy, executive positioning, media relations, agency management, cross-functional alignment, data-driven performance measurement, storytelling, program/project management, AI tools for content creation
Preferred skills
Global B2B technology experience, deep understanding of North America media landscape, hands-on execution in complex environments
Technologies
AI tools for content creation and messaging optimization
Responsibilities
Own and execute the NA Integrated Communications Strategy; Define and drive a differentiated market narrative; Lead earned media and thought leadership strategy; Serve as single point of accountability for comms plans; Orchestrate cross-team execution with Corporate Affairs and MML; Manage agency partners and external amplification; Advise senior leadership on positioning and reputation; Localize global strategy for North America; Measure impact and optimize performance based on KPIs.
