Digital Experience Manager
Core
Lead the development of STIGA's global digital platform to drive e-commerce sales, brand awareness, and customer experience across all sales channels.
Role type
Senior Digital Experience Manager (E-commerce)
Builds
Global digital consumer platform, e-commerce site, and digital tools (product selectors, guides, search, shopfinder)
Domain
Sports retail / E-commerce / Digital Product Management
Deliverable
product features
Required skills
Digital product management, E-commerce strategy, Customer journey mapping, A/B testing and CRO, Web analytics, CRM and marketing automation, Technical architecture understanding, Stakeholder management, Project prioritization
Preferred skills
Experience with Centra, Storyblok, Klaviyo, Getklar, AI for prototyping and analysis, Consumer brands D2C experience
Technologies
Centra, Storyblok, Klaviyo, Getklar, CMS, Commerce engine, CRM, Tracking tools
Responsibilities
Shape and develop the full digital customer journey from inspiration to purchase; Drive international e-commerce business with focus on brand, demand, conversion, and profitable growth; Develop and prioritize the digital roadmap from business needs to implementation; Develop digital tools to simplify the customer purchase journey; Work data-driven with CRO, web analytics, CRM, and marketing automation; Collaborate with developers and agencies to turn ideas into digital solutions; Ensure strong digital experiences for product launches and campaigns using AI.
Seniority
Senior, hands-on IC