Copywriter
Core
Create customer-facing copy for fashion campaigns, brand initiatives, and elevated content to bring H&M's brand stories and campaigns to life.
Role type
Copywriter
Builds
Customer-facing messaging for fashion campaigns and brand initiatives
Domain
Fashion retail marketing
Deliverable
product features
Required skills
Copywriting, Brand storytelling, Customer insight research, Cross-functional collaboration, Tone of voice adaptation, Campaign messaging
Preferred skills
Passion for fashion and culture, Trend awareness, Creative thinking, Customer focus, Detail-oriented writing
Technologies
None stated
Responsibilities
Develop copy for fashion campaigns and brand initiatives, Conduct research on target audiences and cultural trends, Translate insights into clear communication, Adapt messaging across channels while maintaining brand voice, Collaborate with creative teams to deliver integrated campaigns, Refine content effectiveness using performance insights
Seniority
Mid-level, hands-on IC