Trade Marketing Specialist till CCM Hockey
Core
Develop and execute trade marketing initiatives to ensure CCM's brand visibility and sales performance in European retail.
Role type
Trade Marketing Specialist
Builds
Retail marketing strategies, in-store materials (POP/POS, shop-in-shop), and product displays for European key accounts.
Domain
Sports retail (Hockey) / Trade Marketing
Deliverable
product features
Required skills
Trade marketing strategy, retail concept development, project management, supplier negotiation, data analysis (Excel), cross-functional collaboration
Preferred skills
Sport retail background, budget management, stakeholder relationship building
Technologies
Microsoft Excel, PowerPoint
Responsibilities
Develop and implement retail and trade marketing strategy for European key accounts; Create and deliver marketing materials, POP/POS concepts, and product displays; Plan and execute in-store activities for product launches; Negotiate with suppliers for competitive pricing on retail materials; Monitor and evaluate trade marketing initiatives; Support the marketing team with tools and materials