Social Media and Content Manager
Core
Own social media and content end-to-end for an Australian employment and education marketplace, shaping brand voice, creating multi-format content, and driving engagement.
Role type
Senior Social Media and Content Manager
Builds
Organic social presence, content pillars, editorial calendars, thought leadership articles, and integrated campaigns.
Domain
Employment marketplace / Education / B2B
Required skills
Social media strategy, content creation (writing, short-form video), data analytics, AI tool fluency, campaign management, stakeholder management
Preferred skills
Agency/freelancer management, brand platform development, paid social experience, regional audience experience
Technologies
LinkedIn, Instagram, Facebook, TikTok, YouTube, scheduling tools, analytics platforms, AI drafting tools
Responsibilities
Plan and publish organic content across major platforms; develop content pillars and editorial calendars; produce thought leadership pieces; manage external agencies and creators; track KPIs and adjust strategy; oversee social media governance and approvals.
Seniority
Mid-Senior, hands-on IC