Marketing Automation Specialist - Göteborg
Core
Building the foundational marketing infrastructure (CRM, automation, tracking) for a law firm specializing in AI, data, and European regulation.
Role type
Marketing Automation Specialist (Infrastructure & CRM)
Builds
CRM systems, nurture flows, lead scoring models, attribution tracking, and dashboards for a B2B legal services firm.
Domain
Legal services / B2B Marketing / Data & AI
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Marketing automation, CRM management, lead scoring, tracking & attribution, GDPR compliance, data quality management, flow/segmentation design
Preferred skills
Building CRM from scratch, HubSpot/Salesforce experience, API integration/coding, B2B lead scoring, change management
Technologies
CRM tools, Marketing automation platforms, HubSpot, Salesforce
Responsibilities
Select and configure CRM and automation tools; Build long-cycle nurture flows; Define and implement lead scoring with legal team; Set up tracking and attribution; Build leadership dashboards; Ensure data privacy and consent management; Automate lead routing to lawyers; Maintain data quality
Seniority
Individual Contributor, hands-on builder