SEO & Content Specialist - Malmö
Core
SEO and content specialist responsible for driving organic leads for a law firm specializing in AI, data, and European regulation by creating and optimizing content that answers specific market questions.
Role type
SEO & Content Specialist
Builds
Organic search traffic and qualified leads for a legal consultancy
Domain
Legal technology / Regulatory compliance (AI, GDPR, DORA)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Keyword analysis, Technical SEO, Content strategy, On-page optimization, Link building, Competitor analysis, Data-driven reporting
Preferred skills
Experience in legal/finance sectors, B2B SEO, WordPress, Schema markup, Understanding of AI-generated search results
Technologies
WordPress, Schema markup
Responsibilities
Build keyword maps for regulatory topics, Plan content covering the full customer journey, Optimize technical SEO elements, Create pillar pages and content clusters, Track competitor visibility, Report on organic leads
Seniority
Mid-level, hands-on IC
