Growth Marketing Manager - Malmö
Core
Build and optimize a growth marketing system to drive qualified legal consultations for a modern law firm specializing in AI, data, and European regulation.
Role type
Growth Marketing Manager (B2B)
Builds
A full-funnel marketing operation generating qualified meetings for lawyers
Domain
Legal services / B2B / AI & Data regulation
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel marketing strategy, conversion rate optimization, A/B testing, funnel analysis, landing page optimization, lead qualification, ad platform management, analytics tools, hypothesis-driven experimentation
Preferred skills
B2B sales cycle experience, professional services marketing, building marketing functions from scratch, technical tracking & attribution, cross-functional collaboration with sales
Technologies
Ad platforms, analytics tools, web editors
Responsibilities
Map and build the entire customer journey from first contact to signed engagement, run continuous experimentation programs with clear hypotheses, build and optimize landing pages for different legal areas, define qualified leads with lawyers, prioritize channels based on cost per meeting, build reporting on funnel leaks, lead conversion optimization on site and forms
Seniority
Mid-level, hands-on IC