Global PR & Communications Manager to H&M HOME
Core
Define and drive the creative global PR agenda and strategy for H&M HOME to accelerate brand growth through earned media and influencer channels.
Role type
Senior Global PR & Communications Manager
Builds
Global PR strategy, earned media campaigns, executive profiling, and brand perception assets for H&M HOME.
Domain
Fashion retail / Interior design / Global Marketing
Deliverable
product features
Required skills
Global PR strategy, media relations, influencer marketing, crisis communications, budget management, stakeholder management, commercial mindset, thought leadership, campaign execution
Preferred skills
Experience with premium fashion/lifestyle brands, global press network (GB, FR, DE), cultural partnerships
Technologies
N/A
Responsibilities
Shape global PR strategy, set integrated communications plans, drive earned media strategy, build media relationships, manage PR budget, lead executive profiling, coordinate store launches, collaborate on influencer activations, measure communications performance
Seniority
Senior, hands-on IC
