Continent Marketing Lead
Core
Connect global marketing strategy with local execution across Asian markets, translating priorities into actionable plans for Sales Markets.
Role type
Senior marketing strategy lead (Asia)
Builds
Cohesive, commercially aligned marketing plans for H&M Group's Asian markets
Domain
Fashion retail, Asian markets (India, Southeast Asia)
Deliverable
product features
Required skills
Marketing strategy, stakeholder management, strategic structuring, analytical skills, planning frameworks
Preferred skills
PowerPoint, Excel, planning calendars
Responsibilities
Act as primary planning interface between Global Marketing and Sales Markets; Own and structure input from Sales Markets across the continent; Collaborate with Global and Customer Group Marketing Planning leads; Communicate finalized priorities and activation guardrails to Sales Markets; Support Sales Markets during execution by providing guidance and removing blockers; Participate in continent-level planning forums; Build on-the-ground understanding through engagement and travel with Sales Markets.