Marketing Activation Specialist
Core
Execute marketing strategies into concrete activities, managing campaigns, events, and digital communications to reach target audiences for school administration software.
Role type
Marketing Activation Specialist
Builds
Marketing campaigns, events, webinars, customer meetings, trade shows, website content, newsletters, and marketing automation workflows.
Domain
Education technology (EdTech) / B2B Marketing
Deliverable
product features
Required skills
Operational marketing planning and execution, event management, digital channel management, content creation, marketing automation, campaign analysis and optimization, visual identity compliance, cross-functional collaboration
Preferred skills
CMS experience, B2B marketing background, Optimizely knowledge, Marketing Automation/HubSpot expertise, data-driven marketing, project coordination
Technologies
MS Office, CMS, Optimizely, HubSpot
Responsibilities
Plan, coordinate, and execute marketing campaigns; Organize and manage events, webinars, and trade shows; Publish and develop content for websites and digital channels; Create and manage newsletters; Manage marketing automation and customer dialogues; Ensure visual identity compliance in marketing materials; Analyze and optimize campaign performance; Collaborate with multiple functions to ensure successful delivery
Seniority
Mid-level, hands-on IC