Social Media Content Creator
Core
Develop and implement social media content strategies, plan, produce, and edit engaging content for Abbott's owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube) to elevate brand presence and reputation.
Role type
Social Media Content Creator
Builds
High-impact social creative and storytelling for global social media channels
Domain
Healthcare / Social Media Marketing
Deliverable
product features
Required skills
Short-form video production, video shooting and editing, social media strategy, cross-functional collaboration, performance data analysis, platform-specific optimization
Preferred skills
Public relations experience, marketing communications, paid social management, external agency collaboration
Technologies
Canva, video editing software, in-app creator tools
Responsibilities
Develop social media content strategies, produce and edit content for multiple platforms, advise teams on paid social best practices, coordinate posting cadence and metrics reporting, collaborate with external creative agencies, stay current with platform trends and algorithm changes
Seniority
Mid-level, hands-on IC