Product Manager
Core
Translate global business and therapy strategy into actionable downstream marketing strategies, including product launches, competitive strategy, and omnichannel customer engagement for structural heart devices.
Role type
Senior Product Manager (Global Downstream Marketing)
Builds
Global downstream marketing strategies, product launch readiness, and commercial enablement for the Structural Heart Division.
Domain
Medical Devices / Structural Heart Disease
Deliverable
product features
Required skills
Global marketing strategy, new product launch execution, competitive analysis, omnichannel marketing, KOL engagement, regulatory compliance, matrix environment navigation, technical/scientific information interpretation.
Preferred skills
Medical Device/Pharma/Biotech industry experience, Structural Heart industry knowledge, Master's degree.
Technologies
Digital marketing platforms, omnichannel tools.
Responsibilities
Develop and execute global downstream marketing strategies aligned with business priorities; translate global strategy into actionable programs and tools for regional execution; collaborate with regional partners to incorporate local insights; develop messaging and marketing campaigns with creative agencies; lead digital marketing initiatives and omnichannel strategy; lead commercial readiness for product launches; maintain in-depth knowledge of competitor products and market trends; contribute to annual marketing plans including market analysis and SWOT assessments; engage with KOLs to drive strategic initiatives; partner with regulatory colleagues on material review; develop market development initiatives for patient-funnel growth.
Seniority
Senior, hands-on IC with global scope.