Product Manager
Core
Develop annual marketing plans and coordinate their implementation to grow long-term sales, profit, and market share for assigned pharmaceutical products.
Role type
Product Manager (Pharmaceutical Marketing)
Builds
Annual marketing plans, media strategies, budgets, and brand positioning for established pharmaceutical brands.
Domain
Healthcare / Pharmaceuticals / Gastroenterology, Women's Health, Cardiometabolic, Pain Management, Respiratory
Deliverable
product features
Required skills
Strategic planning, market research, consumer insight analysis, competitive analysis, portfolio planning, campaign execution (digital, ATL, medical), KOL management, scientific event management, ROI and KPI analysis, budget control, presentation skills
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop and update marketing strategies for brands; Prepare and defend annual marketing plans, media strategies, and budgets; Conduct market research, consumer insight studies, and competitive analysis; Execute full-cycle marketing activities including digital, ATL, and medical marketing; Manage advertising campaigns and agency briefings; Manage KOLs and organize scientific events for healthcare professionals; Analyze campaign effectiveness and optimize budgets.
Seniority
Mid-level, hands-on IC
