Product Manager - Woman's Health
Core
Manage marketing and promotional activities for a portfolio of established pharmaceutical products in the Women's Health and Neuroscience domains to drive sales growth and market share.
Role type
Product Manager (Established Pharma)
Builds
Product portfolios and marketing campaigns for pharmaceutical brands
Domain
Healthcare / Pharmaceuticals
Deliverable
product features
Required skills
Market analysis, product lifecycle management, medical target segmentation, omnichannel marketing strategy, KOL engagement, budget management, sales forecasting, KPI tracking, cross-functional coordination
Preferred skills
Women's Health domain experience, IQVIA/DDB/B2B knowledge
Technologies
Office (Advanced), IQVIA, DDB, B2B
Responsibilities
Manage product portfolio positioning and growth; execute compliant marketing campaigns; integrate digital omnichannel strategies; conduct field KPI analysis with sales force and KOLs; benchmark market trends and competitor actions; manage brand investment plans and annual budgets; coordinate with NPI, Medical, and Technical teams; organize events with KOLs; train promotion teams; monitor sales indicators (sell-out, sell-in, stock, prescriptions).
