Continent Marketing Lead
Core
Connect global marketing strategy with local execution across Sales Markets, translating priorities into actionable plans and integrating local insights into global planning.
Role type
Continent Marketing Lead
Builds
Cohesive, commercially aligned marketing plans and activation guardrails for Sales Markets
Domain
Fashion retail, global marketing strategy
Deliverable
product features
Required skills
Strategic structuring, analytical skills, stakeholder management, complexity management, written and verbal communication, PowerPoint, Excel
Preferred skills
Planning frameworks, calendar management
Responsibilities
Act as primary planning interface between Global Marketing and Sales Markets; Own and structure input from Sales Markets; Collaborate with Global and Customer Group Marketing Planning leads; Communicate finalized priorities and activation guardrails; Support Sales Markets during execution; Participate in continent-level planning forums
Seniority
Mid-Senior, strategic execution