Group Product Manager
Core
Implement marketing and sales strategies for complex, controversial, or strategically significant products/services to meet sales or market share targets.
Role type
Group Product Manager
Builds
Marketing and sales strategies for complex products/services
Domain
Pharmaceuticals
Deliverable
product features
Required skills
market research, product development and design, pricing strategy, advertising campaign oversight, sales performance monitoring, market trend analysis, competitor activity analysis, customer feedback analysis, product change identification, cross-functional liaison, sales forecasting, budget preparation, sales volume and revenue monitoring, sales plan adaptation, sales collateral design
Responsibilities
Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, monitor sales performance, analyze market trends and competitor activity, generate new product ideas from customer feedback, identify product changes to meet customer needs, liaise with production and R&D, prepare sales forecasts and budgets, monitor sales volume and revenues against forecasts, adapt plans to improve sales performance, design sales campaigns and collateral
Seniority
Group level, strategic execution