Conversion Specialist Data & Tracking
Core
Designing and executing conversion optimization experiments to drive subscriber growth, reduce churn, and maximize lifetime value for Spotify's online subscription service.
Role type
Senior Conversion Optimization Specialist (Data & Tracking)
Builds
Conversion strategies, A/B test hypotheses, and technical tracking integrations for Spotify's full funnel.
Domain
Online subscription services, consumer tech, growth marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Conversion rate optimization (CRO), A/B testing methodology, Python, SQL, third-party tracking tools (Amplitude, Heap, GTM), BigQuery APIs, experimentation platform management
Preferred skills
Experience with Spotify's experimentation platform, online consumer business background, international experience
Technologies
Python, SQL, Amplitude, Heap, Google Tag Manager (GTM), BigQuery
Responsibilities
Develop bold experiment hypotheses based on data and research; analyze experiments using Python and SQL; implement technical tracking tools and set up BigQuery API integrations; collaborate with R&D, marketing, and business stakeholders on testing strategies and campaigns.
Seniority
Senior, hands-on IC
