Job
Core
Lead international marketing strategy, brand visibility, and lead generation for a luxury expedition cruise company to drive bookings and revenue growth.
Role type
Director of International Marketing & Communications
Builds
International marketing campaigns, brand positioning, and new vessel launch strategies for luxury expedition voyages
Domain
Luxury travel / Expedition cruising / Maritime tourism
Required skills
Strategic marketing leadership, budget management, international market expansion, brand positioning, lead generation, PR strategy, digital marketing oversight, agency management, trade partnership development
Preferred skills
Experience in luxury travel or cruise industry, expertise in new product launches, multilingual communication capabilities
Technologies
SEO, paid search, paid social, digital advertising, email marketing, analytics tools
Responsibilities
Develop and implement international marketing strategy aligned with commercial objectives; Increase brand visibility and recognition across priority markets; Drive qualified lead generation through digital, content, PR, and trade channels; Manage and control the international marketing budget and allocate investment for ROI; Lead the marketing strategy for the new expedition vessel launch; Oversee international PR strategy and media relationships; Provide strategic direction for digital and performance marketing activities; Coordinate external agencies and internal marketing resources
Seniority
Director, strategic leadership with commercial accountability