Loyalty Analyst
Core
Analyze loyalty programme performance, customer behavior, and campaign impact to drive data-led decision-making for H&M Group's loyalty program.
Role type
Loyalty Analyst
Builds
Loyalty programme performance metrics and actionable recommendations
Domain
Retail / Customer Loyalty
Deliverable
dashboards & analysis
Required skills
Analytical skills, experience with customer and performance data, campaign/programme performance evaluation, ROI analysis, test-and-learn methodology
Preferred skills
Experience in analytics, CRM, loyalty, or digital marketing
Technologies
None explicitly stated
Responsibilities
Own loyalty programme performance measurement across markets, analyze customer lifecycle and behavioral data, evaluate and quantify business impact and ROI of loyalty initiatives, support test-and-learn initiatives, collaborate cross-functionally with Loyalty, CRM, and Commercial teams
Seniority
Individual Contributor