Community Marketing Specialist Gothenburg
Core
Build grassroots community relationships and events for Klättermusen's outdoor gear brand in Southern Sweden, connecting with hikers, climbers, and local culture to drive brand loyalty and retail foot traffic.
Role type
Community Marketing Specialist
Builds
Local community activations, ambassador programs, retail partnerships, and regional brand campaigns for Klättermusen
Domain
Outdoor recreation / Scandinavian mountaineering / Retail marketing
Deliverable
product features
Required skills
Community relationship building, event planning and execution, grassroots marketing, retail partnership management, cultural trend analysis, project management, bilingual communication (Swedish/English), budget management
Preferred skills
Experience in progressive outdoor space, network of local outdoor influencers and retailers, ability to translate global brand strategy to local context
Technologies
WhatsApp, STRAVA, email marketing platforms
Responsibilities
Scout and support local brand ambassadors and creative crews; concept and execute community events like trail runs and workshops; collaborate with retail teams on in-store activations and window displays; track community marketing budget and report on growth metrics; culturalize global campaigns for Swedish audiences; coordinate with wholesale partners on co-hosted events
Seniority
Mid-level (5 years experience required), hands-on IC