Social Media Lead
Core
Lead organic social media strategy and direct content production for a fashion brand, driving community engagement and brand identity across short-form video platforms.
Role type
Social Media Lead (hands-on IC)
Builds
Organic social media campaigns, short-form video content, and community engagement initiatives for a fashion brand.
Domain
Fashion / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Social media strategy, short-form video content creation, platform-specific content development, influencer coordination, trend analysis, KPI reporting, cross-functional collaboration
Preferred skills
Cultural immersion, creative direction, fast-paced environment adaptability
Technologies
TikTok, Instagram, YouTube Shorts, Snapchat, Threads
Responsibilities
Oversee daily posts and maintain brand voice across multiple social platforms; develop concepts, shoot, and edit short-form video content; coordinate influencer and creator campaigns; monitor platform trends to suggest proactive content ideas; support weekly and monthly KPI reports and strategy recommendations; collaborate with Brand, Performance, and Commercial teams on campaigns and launches.
Seniority
Mid-Senior, hands-on IC