Job
Core
Develop new marketing funnels, conduct market research, and optimize conversion rates through data-driven experimentation and AI tools.
Role type
Senior Marketing Strategist (CRO & Growth)
Builds
High-performing customer acquisition funnels and landing pages for clients in Home Improvement, Health, Legal, and Insurance.
Domain
Digital Marketing / Customer Acquisition / Conversion Rate Optimization
Deliverable
product features
Required skills
Performance Marketing, CRO, A/B testing, data analysis, AI tools for marketing, project management, cross-functional collaboration
Preferred skills
Lead generation, paid media (Meta/Google/YouTube), UX principles, analytics tools (Tableau/GA4/Hotjar)
Technologies
AI tools, Meta Ads, Google Ads, Native Advertising, YouTube, Tableau, GA4, Microsoft Clarity, Hotjar
Responsibilities
Conduct market, audience, and competitor research; Develop new landing page concepts and marketing funnels; Generate and manage A/B testing roadmaps; Analyze landing page performance and identify optimization opportunities; Collaborate with Creative, Media Buying, Analytics, and IT teams; Present recommendations and optimization plans to stakeholders.
Seniority
Senior, hands-on IC