Job
Core
Drive business growth for Food Delivery and Dark Store businesses by designing, evaluating, and optimizing CRM communications, promotional mechanics, loyalty programs, and personalized customer experiences.
Role type
Senior Marketing & Growth Analyst
Builds
CRM campaigns, promotional mechanics, loyalty programs, pricing incentives, and personalized customer experiences for Food Delivery and Dark Store verticals.
Domain
Food Delivery, Dark Stores, RetailTech, Marketplaces
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SQL, Python, A/B testing, multivariate experiments, incrementality measurement, causal impact analysis, customer segmentation, funnel analytics, LTV modeling, forecasting, statistical methods, CRM platform expertise
Preferred skills
E-commerce experience, Food Delivery/Dark Store/RetailTech experience, pricing strategy experience
Technologies
Power BI, Tableau, Looker, Bloomreach, Braze, Salesforce Marketing Cloud, Iterable
Responsibilities
Design and execute A/B tests and multivariate experiments; measure incrementality and causal impact of marketing activities; build customer segmentation frameworks; develop dashboards for monitoring promotional performance and KPIs; partner with Commercial teams to evaluate pricing strategies and maximize profitability; support launch and scaling of new business verticals; participate in budgeting and planning cycles with financial modeling.
Seniority
Senior, hands-on IC
