Creative Producer
Core
Develop concepts and write technical briefs for creative videos for puzzle game products; analyze advertising campaigns and competitor research to optimize UA strategies.
Role type
Creative Producer (UA & Content Strategy)
Builds
Creative videos for mobile puzzle games
Domain
Mobile Gaming / User Acquisition
Required skills
Creative concept development, Technical brief writing, UA campaign analysis, Competitor research, KPI interpretation, Motion design collaboration, Market trend analysis
Preferred skills
Paid social advertising experience, Playable experience, Statistical data analysis
Technologies
Sensor Tower, App Annie
Responsibilities
Independently develop concepts and write technical briefs for various channels; Interpret key business indicators regarding product performance; Test and adapt hypotheses for UA creatives; Analyze advertising campaigns with a focus on key performance metrics (CTR, IR, IPM, CPI, ROAS); Perform systematic competitor research; Collaborate with Motion Designers, Producers and UA Managers to achieve KPIs; Track trends and analyze visual aspects of the market.
Seniority
Mid-level (2+ years experience)