Digital Marketing Specialist
Core
Custodian of the MIPS website and online presence, managing user experience, analytics, and SEO while building and deploying digital campaigns and automated member communications.
Role type
Digital Marketing Specialist (Marketing Operations)
Builds
Digital campaigns, customer journeys, landing pages, automated communications, and website content.
Domain
Not-for-profit healthcare professional protection
Deliverable
product features
Required skills
Marketing automation, CRM, CMS, digital analytics, HTML, CSS, SEO, website management
Preferred skills
Data-driven decision making, problem solving, collaboration
Responsibilities
Administering and optimizing marketing technology platforms; Building and deploying digital campaigns and automated communications; Managing the website including content updates and SEO; Developing insights and dashboards to inform decisions; Partnering with internal teams and external vendors.
Seniority
Individual Contributor