Social Media Manager (6-month project hire)
Core
Develop and execute global social media strategy and content for game launches and brand growth.
Role type
Senior Social Media Manager (Gaming)
Builds
Social-first content series, platform-native executions, and global marketing campaigns for video game titles.
Domain
Video game marketing and entertainment
Deliverable
product features
Required skills
Social media strategy, content creation, community management, influencer collaboration, data-driven analysis, cross-functional stakeholder management, agency management, platform experimentation
Preferred skills
Experience with AAA title launches, knowledge of pop culture and legendary brands, proficiency in Photoshop, Premiere, Sprinklr, TalkWalker
Technologies
TikTok, Instagram, Facebook, X, YouTube, Threads, Photoshop, Premiere, Sprinklr, TalkWalker
Responsibilities
Lead strategy and execution of social media tactics and events tied to game launches; Create social content from concept through publishing; Develop and pitch social-first content series; Manage publishing and community engagement across all social channels; Establish and monitor KPIs to improve engagement and conversion; Drive new platform experimentation and adoption.
Seniority
Senior, hands-on IC