Consumer Insights Research Expert (m/f/d) für Kochgeräte
Core
Conduct consumer research and market analysis projects to deliver actionable insights for product improvement and innovation in household appliances.
Role type
Senior consumer insights research expert (durable goods)
Builds
Data-driven decision foundations for R&D and product management strategic initiatives
Domain
Consumer goods / Household appliances / European market
Deliverable
dashboards & analysis
Required skills
Consumer research, market research, quantitative research, qualitative research, user experience testing, consumer interviews, market trend analysis, product development strategy, stakeholder presentation
Preferred skills
Durable goods experience, English (fluent), German (plus)
Responsibilities
Develop consumer research and market research projects for the European market, create data-driven decision foundations for strategic initiatives, identify consumer needs and market trends with innovation recommendations, support product development and launch strategies through consumer and competitive analysis, lead qualitative and quantitative research projects from definition to stakeholder presentation
