Marketing Lead (m/w/d)
Core
Building and leading a marketing function to develop strategy and execution for biological plant protection solutions across B2C, trade, B2B, and private label channels.
Role type
Marketing Lead (Strategy & Operations)
Builds
Marketing strategy, brand positioning, and go-to-market plans for sustainable agricultural products.
Domain
Agriculture / Biotechnology / Consumer Goods
Deliverable
product features
Required skills
Strategic marketing planning, B2B/B2C channel management, cross-functional collaboration, agency management, SEO/SEA, social media strategy, market analysis, business acumen.
Preferred skills
Experience in manufacturing or complex product environments, team building.
Technologies
LinkedIn, Instagram, SEO tools, SEA platforms, CMS.
Responsibilities
Develop marketing strategy for business units and sales channels; build and manage internal and external marketing teams; coordinate product launches and new market entry; create brand positioning; manage agency relationships; oversee website and online shop development; execute SEO/SEA and social media campaigns.
Seniority
Senior, hands-on IC