Direct Response Copywriter - E-Commerce (m/w/d)
Core
Direct response copywriter responsible for writing ad copy, product texts, and website content that drives sales across the entire customer journey.
Role type
Direct response copywriter (e-commerce)
Builds
High-converting ad campaigns, product pages, and content funnels for a footwear brand
Domain
E-commerce / Footwear / Performance Marketing
Required skills
Direct response copywriting, performance marketing psychology, storytelling, social proof integration, media buying fundamentals, brand voice alignment, funnel strategy
Preferred skills
Creative strategy, media buying experience, native ad formats, advertorials, listicles
Technologies
Facebook Ads, Klarna, PayPal, Online Magazines
Responsibilities
Write ad copy, product texts, and website copy that sell; develop new content funnel formats like advertorials and native ads; build authority and trust using social proof; create relatable storytelling around USP; integrate trust elements to reduce purchase barriers; write consistently in brand voice; understand Facebook Ads mechanics without operational execution
Seniority
Mid-level (3+ years experience)