Brand Activation Manager – Special Projects (m/f/d)
Core
Plan and execute unconventional brand activations, creator events, and special projects to drive mass sampling and community engagement for a fast-growing soft drink brand.
Role type
Brand Activation Manager (Special Projects)
Builds
Creator events, campus marketing, mass sampling activations, pop-up stores, and guerrilla stunts
Domain
Consumer Packaged Goods (CPG) / Soft Drinks
Deliverable
product features
Required skills
Experiential marketing, event management, creative production, project management, stakeholder management, budget management, agency management, KPI tracking, concept development
Preferred skills
Unconventional thinking, guerrilla marketing, community building, content creation, rapid prototyping
Technologies
None stated
Responsibilities
Plan and execute special projects end-to-end from concept to evaluation; Develop and launch new activation formats like mass sampling and campus tours; Create creator and community experiences; Coordinate with internal teams and external agencies; Track performance metrics and drive continuous improvement
Seniority
Mid-Senior, hands-on IC
